Less Chaos, More Craft

Great design isn't just for big budgets. Every small business and DMO should have a brand that works as hard as they do. At Sondery Studio, I'm the designer who shows up in your corner with strategy, heart, and a whole lot of creative range.

Ways to Work With Me

o1.

Tourism Creative Support

Your creative partner who actually gets it, with a tourism background, a broad design skillset, and a deep love for making places feel worth the trip.

Maps | Guides and Handouts | Swag | Event Kits | Reports | Creative Strategy


o2.

o3.


o4.

Brand Building

A brand you're proud to put in front of people shouldn't be out of reach. You know what your business stands for. Let's make sure everyone else does too.

New Brand Development | Rebranding | The Brand Percolator

Your New Creative Bestie

The creative support of an in-house designer who knows your brand inside and out, without the overhead. That's where I come in.

Retainer Design & Brand Strategy Work


Graphic Design

Good design doesn't happen by accident. Whether it's a one-off project or an ongoing need, every piece should look like it belongs to your brand.

Marketing Collateral | Events | Workbooks and Agendas | Website Support | And More…

Kind words ❤️

The Sondery Brief

A blog on branding, design, and all things creative.

Hello & Welcome.

I’m Emily!

I’m a graphic designer and brand builder with over 15 years of experience. After working in the print industry and managing wildly creative projects, I was introduced to the tourism industry while serving as the in-house creative for Visit Saint Paul. During my five years there, I focused on graphic design, as well as capturing photos and videos, and was honored to receive Destination International’s 30 Under 30 recognition in 2017. My most recent role in the tourism industry was as the Creative Director at Zartico, where I built and maintained brand consistency while handling all the day-to-day design work.

From day-to-day design execution to high-level brand strategy—I truly enjoy bringing a full and purposeful brand to life through every touchpoint of a business or destination.

As a designer and brand builder, I constantly ask the question “Why?” and strive to answer it in every brand decision I make. Design is intentional, and I believe every aspect of a brand should be intentional as well. I thrive in the messy middle—taking differing thoughts and opinions about a brand, project, or event and shaping them into a successful execution.

Photo of a mountain range reflected in the water in Alaska by Sondery Studio
A blank white sheet of paper.
Drawing of a mug with "Best Mommy Ever" written on the side that was drawn by Emily Hendrick's daughter

Brand Design •

Web Design •

Event Design •

Brand Design • Web Design • Event Design •

Aerial photo of the shoreline of a lake with woods and cabins within view
Salmon Swimming in Alaskan Creek by Sondery Studio

Let’s Get Brewing.

Coffee beverages made by Cafe Astoria - photo by Sondery Studio
Saint Paul, Minnesota skyline viewed by drone at sunset and photographed by Sondery Studio
A monarch butterfly with orange and black wings perched on a small orange flower surrounded by green leaves. Photo by Sondery Studio.